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Membership
Introduction
We provide a complete and mature membership system to ensure and meet the needs of members.
ROYAL EDITH Member Policy
Membership level
The ROYAL EDITH membership tier system will be divided according to the amount of consumption and points of members, aiming to enhance consumers’ brand loyalty through different levels of membership services.
Basic Member (0-999 ROYAL EDITH Points)
Enjoy basic membership benefits: brand-exclusive discounts, birthday benefits, regular promotional notifications.
Participate in the brand’s regular membership day activities.
Accumulate ROYAL EDITH points every time you consume, and the points can be used for future discounts and redemptions.
Silver Card Member (1000-4999 ROYAL EDITH Points)
Enjoy all the benefits of basic membership.
Enjoy an additional 1% ROYAL EDITH points return when consuming.
Participate in the brand’s new product launch event and enjoy the opportunity to experience it first.
Exclusive monthly “Silver Card Member Day” special offer.
Enjoy free shipping discounts on some orders.
Gold Card Member (5000 ROYAL EDITH points or more)
Enjoy all the benefits of Silver Card Member.
Enjoy 2% ROYAL EDITH points back on every purchase.
Enjoy limited edition products and exclusive discounts.
Receive personalized gifts or customized items from ROYAL EDITH regularly.
Free participation in ROYAL EDITH exclusive tasting once a year.
Exclusive customer service channel, providing priority answers and consultation.
BESTAKE Points
ROYAL EDITH points are used to reward members for their consumption behavior, and also provide members with the opportunity to exchange and deduct goods.
Points Acquisition
For every RMB 1 spent, you can get 1 ROYAL EDITH point (the point ratio can be adjusted according to the event period).
Participating in brand online and offline activities can earn additional points rewards, such as holiday promotions, limited-time flash sales, social sharing, etc.
Points Redemption
Points can be used to redeem goods and enjoy discounts on the ROYAL EDITH platform, 1 BESTAKE point = RMB 1 (the specific redemption ratio may be adjusted according to the event and product pricing).
During specific festivals or events, members can use points to obtain goods or discounts at a higher redemption value.
Points Validity Period
Points are valid for 12 months, starting from the date the points are obtained. If they are not used within 12 months, the points will automatically expire.
Members can accumulate more points by participating in activities or consumption to extend the validity period of points.
Members events
ROYAL EDITH Member Day
A fixed date every month is “ROYAL EDITH Member Day”, and all members can enjoy benefits such as product discounts, point rebates, and full discounts.
High-level members enjoy exclusive bonus discounts on Member Day.
Birthday Gifts
In the member’s birthday month, members will receive exclusive birthday gifts, birthday discounts or point rewards.
Platinum members will receive additional customized gifts in the month of their birthday.
Annual Thanksgiving Feedback
Gold card members who spend a certain amount each year will receive ROYAL EDITH’s annual special gift package, including limited products, brand customized experiences, etc.
For active users, ROYAL EDITH provides exclusive coupons and special experience opportunities throughout the year.
Member up/down level
Member Upgrade Rules
Members upgrade through consumption and points accumulation. When upgrading, members will enjoy the benefits and rights brought by the higher level.
Annual upgrade evaluation is conducted based on points and annual consumption amount, and upgrade to a higher level is based on the results.
Member Downgrade Rules
If a member fails to maintain the minimum points requirement or annual consumption amount in the past 12 months, the membership level will be downgraded.
After downgrading, members can still enjoy some of the rights and interests of the downgraded level, but cannot enjoy the exclusive offers of the higher level.
Extra
Points Exchange
ROYAL EDITH supports members to accumulate points on multiple platforms or channels. For example, online purchases and offline experiences can combine points.
Points Gifting and Transfer
Members can give each other points during specific events, but there is a limit on the points given each time.
Multi-channel Membership
ROYAL EDITH members can enjoy unified membership benefits on the official website, App and cooperative platforms, and all consumption and points can be accumulated simultaneously.